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Page RPM Ad Revenue Calculator
Explore ad revenue scenarios using page views and a Page RPM you choose.
Enter your values
Your result
Scenario revenue for the period
200currency units
- Assumed page views
- 100,000
- Assumed Page RPM
- 2
- Nature of the result
- Calculation from your inputs, not a revenue forecast or guarantee
An estimate based on your inputs. Review the assumptions and method below.
How does this calculator work?
Enter page views and the Page RPM you want to test to calculate the resulting revenue. The prefilled figures are examples, not market averages or forecasts for your site. Try different values to see how each assumption affects the result.
The formula
Revenue for the period = page views ÷ 1000 × Page RPM
What should you know?
- The result uses the same currency as your RPM. No currency conversion is performed; the period is the one covered by your page views.
- Page RPM is revenue per thousand page views, not per thousand ad impressions or visitors.
- This hypothetical scenario does not guarantee Google AdSense approval, ad delivery or income. RPM varies with audience, season, content and advertiser demand.
- When using RPM from your account, do not deduct fees already included in it again. Website operating expenses and taxes are not subtracted.
Common questions
Should I enter visits or page views?
Use page views consistent with the Page RPM definition. One visit may contain multiple page views, and ad impressions are a different metric.
What RPM should I use for my site?
There is no guaranteed rate for all sites. Use your actual data for the same period when available, or test a range of assumptions without treating them as a forecast from Google or this site.
Sources and verification
How do we choose formulas and check results?
Sources explain the method or its limits; they do not imply that the linked organizations endorse this calculator.